About Me

Edith by Design was founded in 2013 to help clients not just to look, but to feel fabulous.

I began my professional career as a fashion journalist, but after a few years in the industry I got inspired and decided to get in touch directly with my clients, not just through my weekly coloumns. I started to work as a personal shopper for shopping centres and high brands all around Europe.

Shortly after I graduated in professional styling I had the chance to spend some time in the biggest fashion kingdom of the earth: New York. The city where me and my amazing team came up with the idea of “Edith by Design” and we have been working freelance since then.

I am also available for collaborations in fashion editorials, film, music and tv styling.

Here at “Edith by Design” our biggest aim is to empower our clients by focusing on their needs, while bringing fashion closer to their everyday lives.

(price on request)

❀ Online Outfit – 1-2 hours

No time to shop? Not anymore! Online Outfit is an easy and effective way. Using online retail, I will find unique outfits and email the results directly to you with photos, prices, links etc. All you need to do is check out your basket and enjoy your goodies!

❀ Wardrobe Detox – 2-4 hours

Work together with your stylist! I come to your house and sort through all your clothes. Giving you options and ideas of how to use what’s in your wardrobe, what to keep or throw. I will also take pictures of you, put some outfit guidelines together, and after a few days I post or deliver the whole little “portfolio”. Not to mention your free gift from me as the first piece of the collection of a brand new you!

❀ Personal Styling – 6-8 hours

Need some help with finding the right clothes? I can help you dress for the specific event. After an initial consultation I will put together all the suitable outfits and giving you written guidlines with pictures, and tips&hints for future reference.

❀ The Retail Therapy – Shopping Experiences – 4-8 hours

Have you ever dreamed about having an assistant? Well, with me you can have it for a day now! Following an initial personal or email consultation I will guide you round the shops, picking out clothes for you, taking photos of the pieces you should buy and suggesting outfits for you. A few days later I will post or deliver your little portfolio printed as a guidline and a little souvenier of your shopping experience.

(Each service can be booked up to 4 persons at a time for the same price.)


❀ The Concierge Shopping Services

Busy with work? Let me do the hard work for you. Simply get in touch and I will run around for the best clothes for you, drop them off at your door
and even return the unwanted items for you. As simple as it’s.

❀ The Makeover Party

Have a girly night at the comfort of your own home… just you and your best friends… and the latest trends. Be fabolous, stylish and have fun…
I am here to help! Photos and printed materials are included, such as my little present for you ladies!

❀ The Wedding Package

The biggest day in your life. I am here to help and hold your hand all the way till the altar. Style consultation, personal styling, make up and hair advice, concierge service… a unique package, tailored completely to your needs. This is your day, and I am at your service.


– “Boho” and “Noir” shooting; London, UK
– “The Forgotten Dolls” – Puppet Dolls themed shooting; London, UK
– “Urban Warrior” shooting; London, UK
– “Fashion and Beauty Workshop” – East Midlands, UK
– “La Dolce Vita” Shooting; London, UK
– Fashion Stylist / Blogger – Mifani Shoes, UK


Sarah Rosie (MUA)
“Absolute pleasure to work with!! Friendly, easygoing, reliable and with a great eye for detail and fashion her ideas and clothes are amazing such a joy to work with somebody so talented!!!”

Lucy S (Model)
“I had the pleasure of meeting and working with Edith when she styled me on a recent photo shoot. Edith proved efficient and organised by sharing her theme and outfit ideas to the whole team in the weeks leading-up to the shoot. On the day, she kindly helped me with my outfit changes on location and making sure I was comfortable in what I was wearing. Edith made sure each model had a their own, individual outfit that complimented their look as well as being imaginative and creative at the same time. Overall, I highly recommend Edith as a stylist and I look forward to working with her again soon!”

Jekaterina Frolova (model)
“Edith is a wonderful creative designer with extraordinary style. I was very happy to work with her because she is fun, easy person to work with. I’ll be very happy to work with Edith again. Thank you.”

Buddhika Dissanayaka (photographer)
“Highly skilled stylist who has a good wardrobe with a vast selection of styles. And also she is a very friendly, bubbly personality. Well organized and can help you with her creative ideas. very punctual and obviously I will work with her again in the future.”

Katharine Morris (academic tutor – New York University and the National Institute of Dramatic Arts)
“Edith, the extra work you have included in your portfolio is fantastic. Such a strong testament to your skills in many different areas. Well done! Thank you for your excellent work over the past months.”


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